“The View” Loses More Advertisers

Truth rating: 10
The View Loses More Advertisers

By Shari Weiss |

The View Loses More Advertisers


“The View” is losing more advertisers, despite new attempts at damage control over the Miss America nursing controversy.

As Gossip Cop has reported, Joy Behar and Michelle Collins sparked a big backlash earlier this week when they mocked Miss Colorado Kelley Johnson for coming on the pageant stage in her nurses’ uniform and wearing a stethoscope. The co-hosts belittled the contestant and the profession of nursing in general. In response, nurses throughout the country banded together with the #NursesUnite hashtag on social media to protest the comments.

Behar and Collins offered on-air apologizes, and tweeted ones too, but on Thursday, Johnson & Johnson and Eggland’s Best announced they were ending their advertising relationship with the ABC chatfest. On Friday’s episode, there was another attempt to stem the outrage when the co-hosts welcomed more than 50 nurses on stage to pay tribute to the profession (see photo above).

Unfortunately for the morning show, though, the mea culpas aren’t working. Party City and and McCormick have confirmed that they, too, will no longer advertise during “The View.” On Thursday, Spice company McCormick responded to concerned consumers on Facebook, writing, “Like you, we also value and admire nurses, so we have paused advertising on the daytime television show.” When a commercial ended up airing anyway on Friday, the company posted again to insist, “We are very disappointed to see that our ad ran today as we had no intention of it airing. We investigated and found there was an unintentional delay in communication to the network. We’ve been assured our ad is now paused indefinitely. We continue to value and admire the nursing community and are truly sorry this happened.”

Party City similarly wrote on its own Facebook page, “In response to recent comments made on ‘The View,’ Party City has decided to pause its advertising accordingly.” Snuggle, meanwhile, posted a Facebook statement explaining that they chose a time slot for their advertising, but not the program with which the ads would run, and therefore any commercials “should not be interpreted as brand sponsorship or endorsement of any program or its content.”

The post continued, “As a supporter of nurses, we disagree with the comments made on daytime television and have paused our advertising for that program. Please join us in thanking and celebrating nurses for the critical role they play in our healthcare system.” Gossip Cop has reached out to “The View” for comment. TELL US: What do you think of the continued fallout?


  1. Gossip Cop
  2. Mediaite
  3. LawNewz
  4. The Mary Sue