Kim Kardashian Helping North West Become A “Brand”?

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Kim Kardashian North West Famous

By Andrew Shuster |

Kim Kardashian North West Famous

(Instagram/Kim Kardashian)

Is Kim Kardashian helping her 5-year-old daughter North West to become a “brand”? That’s the ridiculous claim in one of this week’s tabloids. A rep for the reality star, however, assured Gossip Cop it’s false.

According to Heat, the little girl has ambitions to become a superstar and recently mapped out a ten-year business plan to make it happen. An alleged insider tells the magazine, “North wants to run the world. She recently had a consultation with a marketing firm. They’re helping her to develop her brand potential.”

The outlet’s questionable source further contends that the 5-year-old has been busy “choosing possible names for a future clothing line, as well as magazines she would like to appear in and TV shows she’d like to be on.” The seemingly phony tipster continues, “She’ll have her own website, and is going to launch an Instagram style page, too.”

This absurd story is coming from an anonymous and untraceable “insider,” but Gossip Cop checked in with Kardashian’s spokesperson, who laughed off the claim before assuring us on the record that it’s false. In fact, Kardashian revealed in an interview last week that her children don’t know their parents are famous. “My kids have no clue what’s going on,” she said on ITV’s “This Morning” when asked about the the family’s celebrity status. It’s unlikely that North is pushing to become a superstar when she doesn’t yet grasp the concept of it.

The notion that Kardashian wants to help her 5-year-old become famous isn’t true either. The reality star said in her recent TV interview that she initially had no intention of featuring her kids on “Keeping Up with the Kardashians,” but decided to allow fans to see “a little bit” of them because they’re always around. She added, “It’s never a story revolving [around] them or about them or anything too personal. We know that we signed up for this, but our kids did not.” Clearly, the reality star isn’t interested in turning North into any type of “brand.”

In addition to not knowing anything about North’s plans for the future, Heat doesn’t have insight into her mom’s objectives either. Gossip Cop just busted the tabloid for wrongly reporting that Kardashian was running for president in either 2020 or 2024. However, the reality star isn’t planning to become commander in chief, and her young daughter isn’t plotting to become an empire.


Corinthios, Aurelie. “Kim Kardashian West Says Her Kids Don't Know She's Famous: They 'Have No Clue.’” People. 22 Jun. 2018.

Weiss, Shari. “Kim Kardashian Running For President In 2020 Or 2024?” Gossip Cop. 26 Jun. 2018.

Tracy Romulus, Spokesperson for Kim Kardashian.

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