NEWS

Khloe Kardashian Trademarks “KOKO Kollection” For Cosmetics Line

Truth rating: 10
Khloe Kardashian Trademark KoKo Collection

By Holly Nicol |

Khloe Kardashian Trademark KoKo Collection

(Getty Images)

Khloe Kardashian has applied to trademark the name “KOKO Kollection” for a new cosmetics line, Gossip Cop can confirm. The expecting reality star is following in the footsteps of Kim Kardashian and Kylie Jenner, who both have their own successful makeup lines, “KKW Beauty” and “Kylie Cosmetics.”

According to documents filed with the U.S. Patent and Trademark Office, the names “KOKO Kollection” and “KOKO Kollection By Khloe Kardashian” were registered earlier this month by Kardashian’s company. At this time, it’s unclear exactly what the “Revenge Body” star wants to sell, but her application reportedly covers a wide range of different makeup products. Kourtney Kardashian also filed legal documents under her company “2Die4Kourt” to break into the cosmetics business, trademarking the name “Kourt.” Similarly to Khloe, it’s not currently clear what kind of makeup the star plans to sell.

As Gossip Cop has reported, it was revealed in August that Kardashian’s younger sister’s booming makeup brand, “Kylie Cosmetics,” made an impressive $420 million in 18 months. At that rate, the company is on track to earn $1 billion by 2022. Momager Kris Jenner provided Women’s Wear Daily with documentation about her daughter’s company last year, referring to Kylie as a “game changer” in the beauty industry. In 2016, Khloe collaborated with Kylie and released a limited-edition line of “KoKo Kollection” lip kits, and now, Khloe wants to crack the industry herself with her very own brand.

Bizarrely, Gossip Cop busted the often disproven HollywoodLife in August for falsely claiming Khloe was “jealous” of Kylie’s success in the beauty industry, but the entire article was completely bogus. We even corrected Life & Style for untruthfully alleging Kim was envious of Kylie’s business. Gossip Cop has reached out to Kardashian’s rep for more information about a future cosmetics line. The news about Kardashian’s trademark application for cosmetics and makeup was first reported by TMZ.

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Khloe Kardashian applied to trademark the name “KOKO Kollection” for a cosmetics line.


  1. Gossip Cop
  2. Mediaite
  3. LawNewz