Are Hoda Kotb's days "numbered" at the "Today" show? That was the premise of a cover story from one of the celebrity magazine's one year ago today. At the time, Gossip Cop said it was nothing more than a work of fiction, and it's clear 12 months later the report about her being fired could not have been more wrong.
On May 23, 2018, the National Enquirer splashed on its front page that there were moves to "sack" Kotb from the morning show. The reason Kotb was set to be fired, alleged the publication, was the program's "slumping ratings." And to make its article sound believable, the supermarket tabloid insisted it had a source at NBC who leaked that the news anchor's "days are numbered."
The supposed tipster added how the network's executives felt making Kotb the co-anchor alongside Savannah Guthrie, following Matt Lauer's firing, was a "big mistake" that had to be "fixed" immediately. After realizing its "experiment" with Kotb failed, contended the outlet, NBC was mulling over replacing her with Carson Daly. The publication went so far as to assert the network was also "considering reinstating" Lauer.
When the cover story maintaining Kotb was being fired from the "Today" show first hit newsstands a year ago (below), it sounded phony and made no sense. Additionally, an impeccable "Today" show insider assured Gossip Cop then that the entire report was absurd and untrue. Now, a full 365 days later, there's no question whatsoever that the magazine either fabricated the tale itself or it relied on a wholly untrustworthy source.
Right after Kotb took over Lauer's job, the ratings actually went up for the morning program. In fact, much has been written about how replacing Lauer with Kotb was the smartest move for the "Today" show since its ratings have continued to be strong. And, of course, the claim that Lauer could be returning to the "Today" show, which the Enquirer's sister site, RadarOnline, also pushed, was equally false. A number of NBC staffers have repeatedly confirmed to Gossip Cop that's a scenario that's never going to happen, given the accusations leveled against him and the admissions Lauer himself has made.
From time-to-time, Gossip Cop revisits articles from the previous year to show how they've held up, and to point out which outlets are and aren't dependable sources for accurate information about particular celebrities or shows. Obviously, the tabloid's tale was (and remains) a complete lie to this day. Far from her days being "numbered," Kotb is undoubtedly considered one of NBC News's biggest and most respected stars.
Gossip Cop has determined this story is totally false.