Is Edward Norton quitting Hollywood to become a Wall Street investor? That's the claim in one of this week's tabloids. Gossip Cop looked into the situation and we can exclusively set the record straight.
A headline in the latest issue of Star reads, "Nerdy Norton's Wall Street Dreams." In 2015, the actor co-founded the data analytics firm EDO, a company that uses artificial intelligence to measure the effectiveness of TV ads in driving consumer purchases. According to the magazine, Norton is now entirely focused on his consumer research firm and is putting his movie career on the back burner.
A supposed source tells the outlet, "His family is old money and doesn't want him blowing his cash on houses and cars - they told him to create a legacy that's lasting and meaningful." The tabloid goes on to say that Norton believes he'll be the next Elon Musk and is "looking to invest in other high-tech ventures." An alleged insider adds, "Ed's always been a bit of a nerd, but a nice one!"
Although it's true that Norton has become a tech entrepreneur, the idea that he's quitting his day job simply isn't accurate. The outlet's article is based on claims from an anonymous and untraceable tipster, but Gossip Cop checked in with the actor's rep, who tells us on the record that it's false. Norton's spokesperson points out that he's currently in post-production on the crime drama Motherless Brooklyn, which he wrote, directed, produced and stars in alongside several other A-list actors. The Warner Bros. film is slated to be released sometime this year.
Oddly enough, Gossip Cop busted Star's sister publication, the National Enquirer, for making up a story about Norton's film while shooting was still underway last year. The tabloid falsely claimed that Bruce Willis had a heart attack on the set of Motherless Brooklyn, but the report was laughably wrong. The magazine alleged that the movie star collapsed while shooting a scene, but the outlet didn't seem to know the difference between the movies and real life. In reality, Willis' scripted fall occurred while he was filming a fake shootout.
Meanwhile, the gossip media isn't exactly reliable when it comes to accurately reporting about Norton's career. Gossip Cop busted Star's other sister outlet, RadarOnline, for wrongly reporting in 2016 that he was teaming up with Brad Pitt for a sequel to Fight Club. That obviously never happened. This latest article about the actor quitting Hollywood is similarly bogus.
Gossip Cop has determined this story is totally false.