NEWS

Chloe Grace Moretz Apologizes For “Red Shoes” Marketing

Truth rating: 10

By Shari Weiss |

(Getty Images)

(Getty Images)

Chloe Grace Moretz is apologizing for the marketing campaign for the upcoming movie Red Shoes, which has been accused of body shaming. See her statement below.

It was announced earlier this month that Moretz would voice a character in Red Shoes And The Seven Dwarfs, a new take on the classic Snow White story. In this version, the dwarves are actually cursed princes who must kiss the “most beautiful princess” to break the curse, while Snow learns to accept herself. At the Cannes Film Festival last week, the first promotional material for the animated film was unveiled to attract funding and distribution. But the poster only attracted controversy.

It shows a slim Snow White transformed into a curvier a woman, with the tagline, “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?” Many have interpreted that as a body-shaming message that implies one is ugly and not beautiful if you are fuller-figured. The backlash has grown steadily over the last few days, with plus-size model Tess Holliday among those voicing objections and tweeting to Moretz directly (see below).

On Wednesday afternoon, the actress tweeted a response. “I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team,” Moretz wrote. “Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety.”

The former child star went on, “The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control.” Sujin Hwang, one of the producers, also tells Gossip Cop in a statement, “As the producer of the theatrical animated film Red Shoes And The 7 Dwarfs, now in production, Locus Corporation wishes to apologize regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer) which we realize has had the opposite effect from that which was intended. That advertising campaign is being terminated.”

“Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty,” continues Hwang. “We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.”

 


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