A blog called the International Business Times (IBT) has spent the past month or so coming up with headlines involving Bradley Cooper and Jennifer Garner. Here’s what’s particularly odd about that: most of these articles are only focused on either one star or the other, not both. The website, however, insists on throwing both of their names into various headlines in what seems to be an effort to dupe both readers and search engines.
First, we’ll go back to when this first started happening. Last month, Gossip Cop busted Woman’s Day for wrongly reporting Cooper and Garner were “more than friends” after the actress was spotted visiting the actor’s home in Los Angeles. The tabloid insisted the visit was a “secret date,” but reliable sources assured us the former Alias co-stars are simply close pals and have been for years. In fact, Garner has been dating Cali Group CEO John Miller for more than a year, while Cooper is taking a break from dating following his recent split from Irina Shayk.
Almost immediately after we shot down the romance rumors, IBT regurgitated our debunking without bothering to credit us in any way. All of the evidence the website pointed to in order to back up its story, such as Garner and her boyfriend being spotted on a lunch date together, was first included in Gossip Cop‘s article. There was no original reporting to be found in the website’s version of our article.
The outlet has been displaying a strange pattern ever since. Just a couple of days ago, the website published the headline, “Jennifer Garner Unrecognizable In Throwback Photo Amid Bradley Cooper Dating Rumors.” This was a story that was essentially about the actress posting a throwback photo on Instagram. What did any of it have to do with the “dating rumors” surrounding her and Cooper? Absolutely nothing.
One day prior, the website ran the headline, “Jennifer Garner Plays Hide-And-Seek With Kids After Bradley Cooper, Daughter’s Beach Outing.” So what was this story about? It was about Garner sharing an Instagram video of herself playing hide-and-seek with her kids a few days after Cooper was spotted on a beach in Malibu with his two-year-old daughter. Do you see a connection between these two scenarios? We don’t.
Prior to that, IBT came up with the headline, “Jennifer Garner Looks Chic In Black-And-White Stripes Amid Bradley Cooper Rumors.” This story focused on an outfit the actress was wearing while running errands in Los Angeles. That headline might make one think Cooper was running errands alongside her. He wasn’t. The article had no connection to the A Star Is Born actor in any way.
Similar types of headlines date back weeks, with one of the articles being about Garner wearing “red shorts” amid… you guessed it: “Bradley Cooper dating rumors.” This isn’t journalism. It seems like nothing more than a weak attempt at getting clicks by lumping two big stars into the same story, despite that story only concerning one of them. In addition to tricking search engines, this tactic also dupes readers, who are being bombarded with clickbait headlines that have no relation to the actual story they’ll end up reading.