Priceline “Kills” William Shatner (VIDEO)

Priceline William Shatner

3:35 pm, January 19th, 2012

•  

VIDEO

Priceline just killed off William Shatner!

Well, his Priceline Negotiator character, that is.

The dramatic end to Shatner’s 14-year run as the company’s spokesman comes in a final commercial that was just posted online.

In it, the Negotiator saves a busload of vacationers from higher travel prices.

Then he meets his fiery demise.

“I’m in grief mode,” Shatner told the Associated Press. “It’s not the first time I’ve had an iconic character killed off.”

Check out the commercial below!

Follow @GossipCop on Twitter!

Like us on Facebook!

WATCH:

Sign up for Gossip Cop's daily newsletter.

You might like:

• 24 Celebrities You Didn't Know Were Related
• Bill O'Reilly Diagnoses Obama's 'Personality'
• Star Shocker: They Went to Rehab?!
• Gwyneth Paltrow Is The Most Hated Celeb In Hollywood
• Scandalous Dancing With the Stars' Hookups

• Can You Believe Kim Kardashian Was This Thin?
• Human Barbie Discusses Her Unique Look
• Tyra Banks Without Make-up: Still Think She's Hot?
• Could This Be Kim K.'s Biggest Fashion Fail Yet?
• Bill O'Reilly Diagnoses Obama's 'Personality'