Vanessa Hudgens Goes 100 Percent UNRETOUCHED in New Bongo Ads (PICS)
Vanessa Hudgens returns as the face of Bongo Jeans in the denim brand’s new ad campaign — with an admirable twist.
The actress appears completely natural in the photos.
That is, no retouching, airbrushing or Photoshopping of any kind.
Hudgens says, “The clothes make me feel carefree and confident, which is why I love that the final ad images are unretouched.”
“It’s so important for girls to remember that real beauty shines from within,” she continues, “and I’m so proud that Bongo is choosing to send such as positive message with this campaign.”
Bongo’s chief marketing officer, Dari Marder, says, “We admire her confidence to go without retouching for this campaign and can’t wait for her fans to see how naturally beautiful she is.”
“In the age of Instagram filters and Photoshop apps, it is more important than ever that Bongo remains committed to inspiring girls to feel comfortable in their own skin, and we are excited to be partnering with Vanessa to send that message with this campaign,” notes Marder.
All the ads feature the caption, “100 percent all natural. Unretouched and unfiltered. This is the real Vanessa Hudgens.”
It’s really refreshing.
Check out the photos below, and tell us what you think!