Tom Hiddleston Armani Deal Not Nixed Because Of Taylor Swift, Despite Claim

Truth rating: 0
Tom Hiddleston Armani

By Michael Lewittes

EXCLUSIVE

Tom Hiddleston Armani

(Getty Images)

Tom Hiddleston’s so-called “embarrassing” romance with Taylor Swift didn’t nix an Armani campaign for him, despite an embarrassingly wrong and sloppy report. Gossip Cop can exclusively correct the misguided claim. We’re told it’s “completely untrue.”

According to a Yahoo report, which actually misspelled Armani’s name in its headline (see below), Hiddleston’s “showmance” with Swift “isn’t having the effect that their PR teams had hoped for,” because the actor is supposedly “losing a huge contract due to the ’embarrassing’ display” he’s been putting on with his girlfriend. The search engine’s entertainment section alleges “fashion giants Armani were considering using Tom as their new face, replacing Taylor’s ex Calvin Harris,” but the Italian design label has reportedly changed its mind “due to his recent publicity-hungry antics” with Swift.

The article claims Armani executives were afraid they would be accused of “cashing in” on the Swift-Hiddleston relationship, which they allegedly want to “disassociate themselves from.” The site then quotes a so-called “source” as saying Hiddleston was “on the shortlist” to be the face of Armani, and with his and Harris’ connection to Swift, the fashion house could have gotten “huge media coverage and headlines, but Armani see themselves as classier than that.” The same specious “source” adds, “Armani would hate to be seen as getting PR for their brand by riding on Taylor Swift’s coat tails, so Tom will not get the job.”

There’s one slight problem with the report: It is entirely inaccurate. The Yahoo story never claims to have reached out to people connected to Armani or Harris insiders, but relies on what alleged sources say about the fashion company and the actor.

Allow Gossip Cop to now do its job. First off, there’s nothing “embarrassing” about Hiddleston’s romance with Swift. Additionally, the site ridiculously calls their relationship a “showmance” and the result of their “PR teams,” even thought those claims are unfounded and were previously debunked. But more importantly, Gossip Cop can exclusively report Hiddleston was never in talks for an Armani campaign, according to a source close to the label. Also, a Hiddleston insider exclusively tells Gossip Cop the site’s story is “completely untrue.” So basically, the only thing that’s “embarrassing” is the Yahoo article.

Tom Hiddleston Armani

(Yahoo)

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