“This Is It” Michael Jackson DVD to miss holiday shopping rush
8:00 am, November 30th, 2009
The Michael Jackson documentary “This Is It” will be in stores just in time for… huh?… after the holidays.
Although many expected the DVD to be released before Christmas shopping season, Sony, which did well with its limited theatrical run of the film, decided to put the disc on sale on January 26.
The reasoning, which is admittedly interesting, is that fans will use gift-cards they receive over the holidays to buy the disc.
Either way, Gossip Cop thinks the DVD sales will be pretty strong, considering “This Is It” had a limited release – and was really good.
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