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“The Voice of America” to Challenge “American Idol” and “The X Factor”

Truth rating: 10

By Daniel Gates


NBC is launching a new singing competition show to rival “American Idol” and “The X Factor.”

“The Voice of America” will debut this spring, with casting already underway.

Reality TV mogul Mark Burnett, the man behind “Survivor” and “The Apprentice,” is teaming with John de Mol, who created the “Voice” format in the Netherlands and has also had a hand in behemoths like “Big Brother” and “Fear Factor.”

The show features a panel of four coaches who have had careers as recording artists. During auditions, the coaches sit with their backs to the contestants so they can hear (but not see) them.

If a coach likes a performance, he or she pushes a button to send the contestant into the next round, and also claims that contestant as one of his or her “students.”

Once the teams of coaches and contestants are set, they will perform against each other and be subject to viewers’ votes.

“Somebody will show up with all the right moves and look like a star, but their voice is only good, not great, and they don’t get chose. You’re dealing only with your sense of hearing – do you believe this voice is worthy of your commitment?” Burnett explains.

“The coaches have skin in the game and will be a part of the careers of these young performers after the show.”

So far, no coaches have been named.


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