The Interview Makes Record $15 Million In Digital Release, Says Sony
The Interview’s unprecedented online release has made $15 million through digital downloads, Sony announced on Sunday. While that number is still preliminary, it is a record for any Sony film ever released via video on demand.
As Gossip Cop has reported, the movie, which stars Seth Rogen and James Franco as two journalists who are tasked with assassinating Kim Jong-un, was initially slated for a wide release in theaters beginning on Christmas Day. But as the Guardians of Peace, the mysterious group that claimed responsibility for hacking Sony, ratcheted up its campaign against the film, and threatened to carry out attacks on movie theaters, a number of cinemas refused to screen the movie. Without any major theaters willing to show the film, Sony was forced to cancel the release plans.
But last week, the movie studio reversed course, and announced that The Interview would open on December 25 as planned, except in independent theaters, and a far fewer number than originally planned. Before that could even happen though, Sony further revealed the film would be available to view online through Google Plus, Microsoft Xbox, YouTube, and a special Sony site, beginning Wednesdays. At-home viewings became a dominant topic on social media over the last four days, though it was unclear over the last few days just how many people were actually downloading the film.
Sony now reports that digital rentals and sales of The Interview have totaled more than two million, and raked in $15 million through Saturday. The company made the announcement at the same time Rogen was leading a live-tweeting of the movie on Twitter, and the news came a few hours after the film was made available on iTunes. In theaters, The Interview has so far grossed an estimated $2.8 million.