VIDEO: Taylor Swift Raps To Celebrate 1989’s Record-Breaking 1.287 Million Sales
Taylor Swift’s 1989 sold a whopping 1.287 million copies in its first week, a ginormous amount that not only far exceeded expectations but also broke some serious records to become the only platinum album of 2014.
Industry insiders had reportedly initially predicted sales of 650,000 albums, before going higher and higher. Swift ended up more than doubling the initial estimate. And by doing so, she had the largest sales week in more than 10 years, going back to Eminem’s 1.322 million for The Eminem Show in 2002. 1989’s success also made Swift the first woman to have three albums sell more than 1 million copies in a single week, following Red in 2012 and Speak Now in 2010. She was already the only woman to have two albums reach that feat, but now she’s just taken the bar even higher.
Perhaps needless to say, but that all means the album is debuting at number one on this week’s Billboard 200 chart. Additionally, 1989 is the biggest-selling album released in 2014, and the only one to cross the 1 million threshold. The record is also the second-largest selling of the year, only behind the Frozen soundtrack, which was released last November, and continues to do monster business.
Nielsen SoundScan, which tracked Swift’s sales, also says the album is only the 19th to sell a million copies in a single week since it started recording sales in 1991. The four most recent million-sales weeks have all taken place since 2010, and with Speak Now, Red, and 1989, Swift is now responsible for three of them.
Swift first announced the album in August, and then executed a perfectly-crafted marketing campaign that energized her fan base and captured media attention. Not surprisingly, she’s now celebrating. Late Tuesday, the singer took to Instagram, where she wrote, “Industry experts predicted 1989 would sell 650k first week. You went and bought 1.287 million albums. AND IT’S GOT ME LIKE:.” The text was accompanied by a video of her amusingly lip syncing “Backseat Freestyle,” a rap song by Kendrick Lamar, who, coincidentally, just revealed himself to be a fan of Swift’s “Shake It Off.” Swift rapped the lyrics, “Goddamn I feel amazing/damn I’m in the matrix/My mind is living on cloud nine/and this 9 is never on vacation/Start up that Maserati/and vroom-vroom, I’m racing.”
Check out the video below! What do you think of Swift’s success?