Etoile Nation Beauty Justin Bieber Justin Bieber fragrance Justin Bieber perfume My World fragrance Wal-Mart Women's Wear Daily WWD

October 25th, 2010

Want to have that Justin Bieber smell? The pop star is launching his own fragrance line, called “My World,” but with a twist. Rather than funky-looking bottles, Bieber has teamed up with Etoile Nation Beauty to create wristbands and dogtags infused with a unisex scent.