Rihanna Stefan Heidenreich

August 7th, 2012

Rihanna has been deemed too sexy for Nivea.

The singer, who appeared in advertisements for the skin care brand last year and was sponsored by the company on tour, apparently projects an image at odds with what Nivea’s parent company Beiersdorf’s incoming CEO Stefan Heidenreich now wants to project.

Heidenreich is quoted in German newspaper Welt as saying the campaign starring Rihanna should have been a “no go.”