Abercrombie & Fitch Jersey Shore Mike Sorrentino The Situation

September 10th, 2011

The Situation (Mike Sorrentino) has launched a legal assault on Abercrombie & Fitch, with the “Jersey Shore” star claiming the clothes company is profiting off his name without permission.

Last month, A&F reportedly offered The Situation a “substantial payment” to stop wearing the brand, citing concerns over “significant damage” to the clothing’s image.

Now, Sitch is fighting back, demanding that Abercrombie stop selling shirts inspired by his name and slogans, including garments that read “The Fitchuation” and “GTL Fitch” (“GTL” being the well-known “Jersey Shore” abbreviation for “Gym Tan Laundry.”

Abercrombie & Fitch Jersey Shore MTV Pauly D The Situation

August 17th, 2011

Pauly D just called out Abercrombie & Fitch for asking that the “Jersey Shore” cast refrain from wearing its merchandise, tweeting, “Hmmm if They Don’t Want Us To Wear Those Clothes Why Make GTL Shirts #yourPRsux,” along with a photo of the shirt.

The reality star makes an excellent point, considering that it was the cast who trademarked the term “G.T.L” (gym, tan, laundry) in the first place.

Abercrombie & Fitch Jersey Shore The Situation

August 17th, 2011

The Situation may have to revert to wearing his own T-shirt designs.

Abercrombie & Fitch is offering “substantial payment” to Sitch to stop wearing the brand’s clothes on “Jersey Shore.”

The company says its concerned that having the reality star seen in its merchandise will cause “significant damage” to the brand’s image, and that a connection to Sitch goes against the “aspirational nature” of the company and may be “distressing” to other customers.