Kim Kardashian Suit Against Old Navy Look-Alike Reportedly Protects Sears
July 25th, 2011
Kim Kardashian wasn’t just protecting her image by suing Old Navy for using look-alike model Melissa Molinaro in an ad campaign – she was securing her brand.
The reality star reportedly took action because the Old Navy tactic could damage a major deal she has in place with rival Sears for the Kardashian Kollection line of merchandise.
By using Molinaro, Old Navy is alleged to have created confusion in the marketplace, making it seem as though Kardashian is endorsing two different retail giants.
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