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Stephen Colbert to Grace Cover of Sports Illustrated

Truth rating: 10

By Daniel Gates

(Sports Illustrated)

(Sports Illustrated)

He’s long been a staple on newsstands and bookshelves, but this week Stephen Colbert will debut in an unlikely spot – on the cover of Sports Illustrated.

The host of “The Colbert Report” graces the front of the new issue devoted to sports media… wearing an Olympic speedskating uniform. Last month, fans of Colbert’s television program pooled more than $250,000 in contributions to become the official primary sponsor of U.S. Speedskating. The team’s largest annual cash sponsor, DSB Bank NV, declared bankruptcy in October.

Colbert has featured Olympics-related material regularly on “The Colbert Report” in recent weeks.

The issue will be on newsstands Wednesday.

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