Scooter Braun: Justin Bieber’s Problems Were “Far Worse Than People Realize”
Braun makes the candid comment in a new interview with The New York Times. Though the newspaper profiled the manager as a rising mogul, a substantial part of the conversation had to do with Bieber’s comeback. And Braun has played a key role in that.
Asked when the “comeback campaign” began “in earnest,” Braun reveals, “As I started to see it going in the wrong direction, I started to prepare.” The issues date back to at least 2013, with Braun revealing he put the kibosh on Bieber’s desire to tour for his compilation album, Journals. “I was not going to let him work,” recalls Braun. “He wanted to tour, and I honestly at that time felt, if he toured, he could die.”
When it’s suggested that, “to an outsider,” Bieber’s struggles didn’t seem “that different” than those of a typical teen going through growing pains, Braun responds, “The outsiders don’t really know what was happening. It was far worse than people realize.” He goes on, “And when he is ready, he will tell what he was going through. But it’s a hard thing to watch someone you care and genuinely love go through that. I’m really, really happy that’s over.”
Braun also reveals he contemplated having Bieber do an “intense sit-down interview” with Katie Couric or Oprah, but it was an intern at SB Projects who suggested they do the Comedy Central roast instead. And while Bieber’s comeback is now considered success, Braun says he wants to be “really clear” about the process involved. “I was trying to do that job for a year and a half, and I failed every single day,” he says. “It wasn’t until something happened that it clicked for him. He made the conscious decision as a young man: ‘I need to make a change in my own life.'”
And then, says Bruan, “I decided I needed six months of that” for Bieber to prove he was really serious about rebuilding his life. “I looked at Robert Downey Jr. and all these people — when you ask for redemption, people will give it to you. But if you’re the boy who cried wolf, they’ll destroy you,” he explains.
Braun continues, “Once I saw there was consistency I said, ‘Okay, now it’s time to go back in the professional life.’ The click happened about 20 months ago. Six months after that, you start seeing me planning a roast. And then the Calvin Klein ads come, and the roast comes…”
Bieber hasn’t commented on his manager’s rather personal admissions. Tell us what you think in the comments below.