Sandra Bullock Sues Watch Company for Blind Side Ads
6:15 pm, March 2nd, 2012
Sandra Bullock has filed a lawsuit tied to her Oscar-winning film The Blind Side.
The actress filed papers in Santa Monica, Ca., against a watchmaker for using her name and image to advertise its timepieces.
According to the lawsuit, “ToyWatch USA intentionally and prominently used Ms. Bullock’s name, photograph, image, identity, and persona in advertising, marketing, and/or promotion… to sell watches.”
The papers state that ToyWatch advertised its pieces as the “Sandra Bullock Watch.”
Basically, they used a photo of Bullock, who wore one of their watches in The Blind Side, to promote and sell that particular model (see photo at right).
But in the court filing, it’s noted Bullock “will not voluntarily appear in print or other media for a company or product unless she carefully selects and believes in the company and product, and unless the compensation she receives is commensurate with the value of the exploitation of her name, image, identity, and persona.”
And the actress says she did not “voluntarily appear” in the ToyWatch USA ads, nor was she compensated for the publicity associated with using her name and image.
Bullock is seeking an injunction to stop the company from further use of her name and likeness, as well as monetary damages.
Looks like the Oscar-winner keep a careful watch on those trying to profit off her.
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