Rihanna Suddenly Too Sexy for Nivea, Fires Back at Company’s New Boss
7:07 pm, August 7th, 2012
Rihanna has been deemed too sexy for Nivea.
The singer, who appeared in advertisements for the skin care brand last year (see right) and was sponsored by the company on tour, apparently has an image at odds with what Nivea’s parent company Beiersdorf’s incoming CEO Stefan Heidenreich now wants to project.
Heidenreich is quoted in German newspaper Welt as saying the campaign starring Rihanna should have been a “no go.”
“I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability,” said the new boss.
The company had no such qualms about partnering with Rihanna in the first place, at the time expressing excitement about the “global music sensation” joining Nivea.
But obviously things changed with Heidenreich’s arrival.
In any case, Rihanna struck back — as she so often does — on Twitter.
The sharp-tongued performer held back on commentary, instead tweeting a photo of Heidenreich (BELOW) and the words: “No caption necessary.”
Ouch.
Follow @GossipCop on Twitter!
Like us on Facebook!
You might like:
-
You Won't Believe Nicky Minaj's Natural Hair
-
The Worst Celebrity Tattoos Ever
-
Which Celebs Are Barely Recognizable Without Makeup?
-
Tyra Banks Without Make-up: Still Think She's Hot?
-
Gwyneth Paltrow Is The Most Hated Celeb In Hollywood
-
Black Celebrities Who Have Turned White
-
Model's Too-Tiny Bikini Causes Wardrobe Malfunction
-
Selena Wouldn't Stalk Justin's Dates Online
-
Easily Achieve 'A-List' Hair Color
-
Are These Love Birds Back Together?
-
http://pulse.yahoo.com/_LXRIJEK25PHE67FPOF6Q267TGQ Dre
-
Prettyinpink
-
Xedos
-
1234
-
Sookie
-
Anonymous
-
Crossmanlevi
-
Regina1180
-
Anonymous
-
Anonymous
-
Lori
-
…
-
Anonymous
-
Lalala
-
Anonymous
-
HEARD IT THROUGH THE GRAPEVINE
-
HEARD IT THROUGH THE GRAPEVINE
-
ri
-
Crucio Morsmordre
-
Claire
-
catca
-
catca
-
catca
-
reneeislookin
-
Kaylee
-
http://pulse.yahoo.com/_4O2M2FMUPR7RSYZR22L2RW4DK4 Andrew
-
http://www.facebook.com/profile.php?id=1553276322 Tracy Wesson-Isham
-
http://www.facebook.com/profile.php?id=1553276322 Tracy Wesson-Isham












RSS