Piers Morgan: Beyonce “Exploiting Mothers Of Dead” To Sell ‘Lemonade’
“I never like it when entertainers go all political,” Morgan begins in an op-ed piece written for the Daily Mail on Monday. In this case, the journalist is referring to Beyonce’s visual album for Lemonade, which premiered on HBO over the weekend. The footage, which plays over the songs from her new record, features Brown’s mother crying as she holds up a photo of her late son, who was shot by a police officer in Ferguson, Missouri in 2014.
Martin’s mother is also filmed crying over the death of her son, who was killed by a neighborhood watchmen in Florida in 2012. “I have huge personal sympathy for both women and there is no doubt that African-Americans have been treated appallingly by certain rogue elements within the country’s police forces,” writes Morgan. “But I felt very uneasy watching these women being used in this way to sell an album. It smacks of shameless exploitation.”
Morgan also goes on to detail a clip featured in Beyonce’s “Lemonade” TV special that shows Malcolm X saying, “The most disrespected person in America is the black woman.” He uses the singer’s reference to the controversial black rights activist as another example of why he thinks Beyonce’s become “a black woman political activist first and foremost,” as well as a celebrity who “plays the race card so deliberately.”
Morgan adds, “The new Beyonce seems to be exploiting mothers of dead to sell albums and to be putting political activism ahead of being an entertainer… But I have to be honest, I preferred the old Beyonce. The one who didn’t use grieving mothers to shift records and further fill her already massively enriched purse.”
Morgan’s opinion of Beyonce also stems from what he perceives as the singer’s newfound “deeply political and race-fueled tone.” The former CNN anchor points to Beyonce’s 2016 Super Bowl halftime performance, during which she paid tribute to the Black Panthers. Additionally, he notes that the singer’s music video for “Formation” featured images of police brutality against black youths, a message he sees as “an attack on U.S. police.”