One Direction Releasing Women’s Perfume

Truth rating: 10

By Michael Lewittes


One Direction is following in the fragrance footsteps of Justin Bieber.

The boy band is coming out with their very own women’s perfume, which is set to hit stores next fall.

One Direction has inked a deal with Olivann Beauty to develop the scent, as well as other ancillary products, according to Women’s Wear Daily.

The singers have been working on the project for about six months.

The perfume, which has not yet been named, will first be sold in cities where the band is touring before it’s launched in other markets.

What do you think of One Direction coming out with a women’s fragrance?

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