Neighborhood Watch Ads, Trailer Pulled in Wake of Trayvon Martin Shooting Death
10:55 am, March 28th, 2012
Twentieth Century Fox is pulling advertisements for the upcoming comedy film Neighborhood Watch in the wake of Trayvon Martin’s death.
The unarmed Florida teen was fatally shot last month following an altercation with neighborhood watch captain George Zimmerman, though the exact details of what happened still remain unclear.
But because of the eerily similar nature of the Neighborhood Watch poster (see photo right), which mimics a neighborhood watch street sign that’s been damaged by bullet holes, Fox has opted to pull them from Florida theaters.
The teaser trailer, running before 21 Jump Street, has also been pulled, and both will be removed nationally in the coming weeks.
Says a Fox spokesperson, “We are very sensitive to the Trayvon Martin case, but our film is a broad alien-invasion comedy and bears absolutely no relation to the tragic events in Florida.”
“The movie, which is not scheduled for release for several months, was made and these initial marketing materials were released before this incident ever came to light,” the spokesperson continues.
The teaser materials were part of an early phase of our marketing and were never planned for long-term use. Above all else, our thoughts go out to the families touched by this terrible event,” the rep tells The Hollywood Reporter.
Check out the movie’s trailer below.
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