Naomi Campbell Gets Apology for “Insulting and Hurtful” Candy Ad
Cadbury has apologized to Naomi Campbell for comparing her to a chocolate bar in an advertisement the supermodel deemed racist.
The campaign for the Bliss bar used the tagline, “Move over Naomi, there’s a new diva in town.” Campbell was “shocked” by the ad, which she called “insulting and hurtful.” The supermodel said, “It’s upsetting to be described as chocolate, not just for me but for all black women and black people.”
Today, the candy manufacturer responded. “Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family,” said the company today in a statement. “Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.”
Campbell accepted the apology but sounds less than pleased with Cadbury. “I’m pleased that Cadbury have made a ‘sincere apology’ in regards to their Bliss ad campaign. The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology.”