The Situation Loses Abercrombie & Fitch Lawsuit Over Trademark Infringement

Truth rating: 10
(Getty Images)

By Shari Weiss

(Getty Images)

The Situation has lost his battle with Abercrombie & Fitch. As Gossip Cop previously reported, the “Jersey Shore” star (real name: Mike Sorrentino) sued the clothing retailer in November 2011 over shirts that featured the slogans “The Fitchuation” and “GTL Fitch” (“GTL” being the well-known “Jersey Shore” abbreviation for “Gym Tan Laundry”).

The Situation was first enraged when the company publicly asked him and co-stars to stop wearing its clothing, then sent the retailer a cease-and-desist letter demanding that the shirts be pulled from shelves, and alleging that they infringe on his legal copyright and amount to exploitation. When Abercrombie refused to comply, he filed suit, seeking $4 million in damages.

But a judge has ruled that The Situation didn’t trademark the terms in a timely manner, and “did not offer apparel until after A&F introduced its parody T-shirt, and even then only on their website, officialsituation.com.” The judge further ruled that “the court can discern no relationship between the word ‘situation’ and the apparel or entertainment services” provided by the reality star.

In a statement, Abercrombie’s vice president and associate general counsel said, “We believed that the complaint against us was frivolous from the beginning, and we feel fully vindicated by the result. As to the underlying issues, we think that the entire matter is yesterday’s news.” A rep for The Situation didn’t immediately respond to Gossip Cop’s request for comment. What do you think of the judge’s ruling?

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