Madonna Announces New ‘Truth or Dare’ Lifestyle Line
3:56 pm, November 4th, 2011
Madonna is launching the ‘Truth or Dare’ collection of lifestyle products.
Her first offering will be a fragrance, scheduled to debut next spring.
‘Truth or Dare’ is expected to include footwear, handbags, and underwear.
“Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality,” says Madonna in a statement.
The collection will share its name with the title of her infamous 1991 tour documentary.
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