Madonna Announces New ‘Truth or Dare’ Lifestyle Line
3:56 pm, November 4th, 2011
(GettyImages.com)
Madonna is launching the ‘Truth or Dare’ collection of lifestyle products.
The pop queen, who already works on the Material Girl fashion line for teenage girls with daughter Lourdes, is now targeting women between the ages of 27 and 50.
Her first offering will be a fragrance, scheduled to debut next spring.
‘Truth or Dare’ is expected to include footwear, handbags, and underwear.
“Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality,” says Madonna in a statement.
The collection will share its name with the title of her infamous 1991 tour documentary.
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