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WATCH: Madonna Perfume Ad Reportedly Deemed Too Hot for TV

Truth rating: 7

VIDEO

(YouTube)

Madonna’s new “Truth or Dare” perfume is already sparking controversy.

ABC has reportedly deemed a commercial for the fragrance to be too racy for broadcast and requested that it be digitally altered.

VIDEO BELOW

The 30-second black-and-white spot shows the pop star in her underwear and declaring, “I’m a bad girl!” on the soundtrack.

According to the New York Post, ABC has ordered that the video be edited to better obscure Madonna’s cleavage and butt.

A rep for the network tells Gossip Cop in a statement, “We do review all commercial material to ensure it’s appropriate for a mass audience and is scheduled in appropriate time periods.”

Take a look at the ad below and tell us whether you think it’s too hot for primetime.

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