Little Girls Drop F-Bombs To Protest Gender Inequality In New Ad (VIDEO)
The T-shirt company FCKH8 has released a new provocative ad, featuring little girls dressed in princess costumes dropping F-bombs left and right as part of its protest against gender inequality.
“What is more offensive? A little girl saying f*ck or the f*cking unequal and sexist way society treats girls and women?” asks the girls in the video before sharing alarming statistics about pay inequality, rape, and sexual assault. “Here is a hot tip,” they say, “Stop telling girls how to dress and start teaching boys to not f*cking rape.”
The children also address the ridiculousness of body parts being valued over brains. “I shouldn’t need a penis to get paid,” notes one girl, while another says, “My aspirations in life should not be worrying about the shape of my ass.”
The ad was made to promote FCKH8’s new feminist line, and the company plans to donate $5 to anti-sexism organizations for every T-shirt sold. FCKH8, known for its shirts promoting LGBT rights, counts among its celebrity fans Ellen DeGeneres, Zac Efron and Jane Lynch.
Check out the video below, and tell us what you think!