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Hot Topics Justin Timberlake Lady Gaga Lindsay Lohan Robert Pattinson Britney Spears Justin Bieber Kristen Stewart

Lindsay Lohan Sues for $100 Million Over Super Bowl Ad

Truth rating: 10

9:44 am, March 9th, 2010

(GettyImages.com)

Lindsay Lohan wants everyone to know she’s no baby.

The actress filed a lawsuit on Monday in Nassau County Supreme Court in New York over a commercial E-Trade debuted during the Super Bowl that features a “milkaholic” tot named “Lindsay.” The New York Post first reported details.

In the advertisement, a baby boy is video chatting with his girlfriend and apologizes for not calling her the previous night. “And that milkaholic Lindsay wasn’t over?” she asks, prompting a baby girl to lean into the frame and exclaim, “Milk-a-what?”

Lohan claims the slurry, home wrecking baby is modeled on her.

She is asking for $50 million in exemplary damages and an additional $50 million in compensatory damages.

“Many celebrities are known by one name only,” says her attorney, Stephanie Ovadia, “And E-Trade is using that knowledge to profit.”

“They used the name Lindsay. They’re using her name as a parody of her life. Why didn’t they use the name Susan?” asks Ovadia. “This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”

But the Grey Group, which produced the ad for E-Trade, insists there was no implied link between the infant and Lohan. According to a spokesman, the firm “just used a popular baby name that happened to be the name of someone on the account team.”

Lohan wants an injunction forcing the spot (below) off the air. Gossip Cop wants to know what YOU think.

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  • http://www.facebook.com/people/Cheryl-Kopriva-Alexander/1044063520 Cheryl Kopriva Alexander

    Well, NOT “everybody’s talking about it”! Lindsay Lohan never occurred to me until I saw this article. She *seriously* needs to get over herself…

  • http://www.facebook.com/people/Bob-Lee/1129372599 Bob Lee

    Cher or Madonna may of had reason to file. But not Lohan.

  • http://www.facebook.com/people/Marian-Alonso/648546536 Marian Alonso

    LOL maybe summit can also sue, since the babies talk ’bout “wolves” & the twilight saga new moon is ’bout that… i guess LiLo is just looking 4 attention… & easy money….
    maybe all “lindsays” should sue… just in case this goes through… but suing.. really?

  • lilo86rs

    Dear Lindsay:
    If you want to be considered serious put a serious number of $.
    100 M $ is a ridiculous joke.
    Remember what you said in the fake add of eHarmony about being alcoholic.
    It is fair to sue them but don’t out of proportion.

  • Kathy45

    I never thought of Lindsay Lohan until reading this article, and I’ve seen the commercial quite a few times. If they were actually trying to refer to Lohan, they would have given the baby red hair or something that we know Lohan for. Lindsay is such a generic name. I don’t think she has a case here.
    I’m not saying it to be mean, but I think she needs some self confidence. It must really suck to watch this commercial and think “Oh my god, they’re making fun of me!”

  • JoeJonasGirl0676

    I don’t think Lindsay is looking for attention on this one. I just think she might have misunderstood the commercial and she thought it was about her. But, she should have thought first before putting a lawsuit on E*Trade and just overlooked it. I would have.

    Lindsay is not perfect people (meaning the commenters).

  • moonsail

    Ms. Lohan needs to get a life. The world does not revolve around her. Frankly, other than recognizing her name, I couldn’t tell you a thing about her. Even if E-Trade did have her in mind when they made the ad, it’s a parody and would be perfectly legal. As long as they didn’t use her likeness, there is no lawsuit. There ought to be some risk involved in people coming up with frivolous lawsuits like this. You bring suit and you lose, you pay for the accused’s defense. That might eliminate some of this crap. Her attorney ought to be banned for even considering this case.

  • lilo86rs

    Dear Lindsay : here you have your argument to win against E-trade
    It is data from google trends comparing the use of the wordss Lindsay & lohan:
    http://www.google.es/trends?q=lohan+%2C+lindsay
    YOU WIN!!

  • http://www.facebook.com/people/Mike-Milliron/1447525417 Mike Milliron

    Dear Ms. Lohan – *slap face to wake her up* – reality checks.

    1. Lindsay is not a unique or trademarked name, it is a COMMON girl’s name. (Common, get it)

    2. YOU – young lady – are by no means known by just your first name, you are not Cher or Madonna. (At least they picked unique names) if someone says Lindsay to me I’d have to ask “Lindsay who? Wagner?” You definitely are NOT that important.

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