LeBron James draws nearly 10 million viewers for “Decision”
By Michael Lewittes | 12:01 pm, July 11th, 2010
LeBron James’ “The Decision,” which aired on ESPN on Thursday, was the third-most watched cable program this year.
James’ special, during which he announced he was leaving the Cleveland Cavaliers for the Miami Heat, was watched by an estimated 9.95 million people.
The only two cable programs which garnered a bigger audience this year were the NFL Pro Bowl with 12.3 million viewers and a January episode of Nickelodeon’s “ICarly,” which brought in 11.2 million people.
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