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Kristen Stewart is New Face of Balenciaga Perfume

Truth rating: 10

By Michael Lewittes

(GettyImages)

Kristen Stewart has just signed on to be the face of Balenciaga’s newest fragrance for women.

The scent is expected to be on-sale next fall.

Stewart said, “Balenciaga has always stood out to me… Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga.”

“The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable,” she told WWD.

Balenciaga creative director Nicolas Ghesquière explained that Stewart was tapped to be the face of the yet-to-be announced fragrance because she has a “unique sensibility and intelligence,” and “she shares the radical spirit of Balenciaga.”

What do you think of Balenciaga choosing Stewart for its new fragrance?

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