Kristen Stewart is New Face of Balenciaga Perfume
Kristen Stewart has just signed on to be the face of Balenciaga’s newest fragrance for women.
The scent is expected to be on-sale next fall.
Stewart said, “Balenciaga has always stood out to me… Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga.”
“The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable,” she told WWD.
Balenciaga creative director Nicolas Ghesquière explained that Stewart was tapped to be the face of the yet-to-be announced fragrance because she has a “unique sensibility and intelligence,” and “she shares the radical spirit of Balenciaga.”
What do you think of Balenciaga choosing Stewart for its new fragrance?