Kendall Jenner Suing Acne Laser Company Cutera For $10 Million

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Kendall Jenner acne ad lawsuit

By Michael Lewittes

Kendall Jenner acne ad lawsuit


Kendall Jenner is suing Cutera for using her name and likeness in ads for its Laser Genesis acne treatment without her permission. The 20-year-old model is seeking more than $10 million in damages, noting that’s what she gets paid for endorsements.

In the ads, such as the one at right, Cutera boasts how it has helped Jenner achieve “nearly flawless skin.” What’s not at dispute is whether the laser treatment works or whether Jenner has used it. The central issue in the case is that the young model never signed a deal for Cutera to use her face or name to advertise its product.

To bolster her suit and that she’s usually compensated in the millions for modeling, Jenner’s court papers note she’s “graced the covers of the world’s most prestigious fashion magazines,” and lists a number of them, including Vogue, Cosmopolitan, Glamour, Allure, Harper’s Bazaar, and InStyle. He lawsuit further mentions how she’s been in all the big Fashion Week shows in New York, London, and Paris. But more importantly, for her case against Cutera, Jenner avers that she’s paid often $10 million for endorsements, and is seeking damages in that range for the skin care company for jacking her image and name without permission.

It seems much of Cutera’s wrongdoing began in 2015 after Jenner posted on her old website how acne “completely ruined my self-esteem.” On her blog, in which she further said she felt like “an outcast” because of her acne, the model credited her “incredible dermatologist” Dr. Christie Kidd for clearing up her skin. Among the treatments Dr. Kidd said she used for Jenner was the Laser Genesis by Cutera. While a nice plug for the company, Jenner maintains in her suit that this was not a signed endorsement deal that allowed the company to use her likeness and name.

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