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Justin Bieber Named Face of Adidas NEO Label

Truth rating: 10

By Michael Lewittes

(GettyImages.com)

Justin Bieber is making his foray into the fashion world.

The teen singing icon has been named the face of Adidas’s NEO line, it was announced on Tuesday.

The Biebs will front the clothing company’s global ad campaigns, and will personally select his favorite looks for fans to emulate.

Bieber said in a statement that the collaboration is a “perfect fit” because “we both believe in living life to the fullest, being young, free and making our own style.”

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