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Julia Roberts Ad Banned Because of Excessive Airbrushing

Truth rating: 10

10:25 am, July 27th, 2011

(Lancome)

Julia Roberts‘ L’Oréal advertisement for Lancôme has been banned in the United Kingdom for excessive airbrushing.

A Maybelline campaign featuring Christy Turlington was also pulled.

The watchdog Advertising Standards Authority (ASA) upheld complaints from politician Jo Swinson, who argues against “overly perfected and unrealistic images” of women in advertisements.

Roberts’ ad promotes Teint Miracle foundation, and was shot by famed photographer Mario Testino. Turlington’s is for an anti-ageing line called The Eraser.

Swinson claims the faces in the digitally altered photos were “not representative of the results the product could achieve.”

“Pictures of flawless skin and super-slim bodies are all around, but they don’t reflect reality,” said Swinson. “Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don’t need retouching to look great.”

The ASA agreed, ruling that the Roberts and Turlington ads breached the standards for exaggeration.

“On the basis of the evidence we have received we could not conclude that the ad image accurately illustrated what effect the product could achieve.”

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  • Mwambolds

    it is about time! they give everyone false imagies of how you should and can look but NEVER will be able to!!!!!

  • pixie1824

    Love it!

  • http://twitter.com/NikM1994 Nicole Miller

    Good, its about time somebody stepped up and called them on these BS ads.

  • Brenda

    I read the story on this in another paper. The ASA asked for before and after shots, but the cosmetic co. could not provide them because the models have a contract that prohibits them from using any untouched photos. Since we know we will never achieve the look the products promised us. Would’nt it be nice if we could get a refund? Yeah sure we will. Should be a huge Class Action Lawsuit.

  • Sweethoney

    very good!

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