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JC Penney: We Stand Behind Ellen DeGeneres Partnership

Truth rating: 10

6:06 pm, February 4th, 2012

(GettyImages.com)

JC Penney has announced continued support for Ellen DeGeneres after a family values group demanded that the company fire its new spokeswoman for being gay.

Earlier this week, OneMillionMoms.com, a project of the American Family Association, declared that “hiring an open homosexual” like DeGeneres was a poor business decision that would “turn away potential new, conservative shoppers.”

According to the group, DeGeneres is “not a true representation of the type of families” that go to JC Penney.

But the retail giant is not swayed by the moms’ pressure.

JC Penney has released a statement announcing that it “stands behind its partnership with Ellen DeGeneres.”

The decision was applauded by the Gay & Lesbian Alliance Against Defamation (GLAAD), which had jumped to DeGeneres’ defense and collected more than 26,000 signatures for an online petition to protect her job.

“This week Americans spoke out in overwhelming support of LGBT people and JC Penney’s decision not to fire Ellen simply for who she happens to love,” said the group in its own statement.

DeGeneres, who came out of the closet in 1997, married Portia de Rossi in 2008.

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  • Janet

    Thank you JC Penney for not caving in to right-wing troglodytes.

  • Sandip

    Will go to JCP tomorrow and shop to show my thanks. .

  • Sheelly

    Bravo, JCP!! Way to stand up to bullying!

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  • Krissu

    Just what I wanted to hear! Thank you!

  • Anonymous

    I knew that JC Penny was not a dumb store. But, as for that website that you guys mentioned. That is what I call stupid people.

  • Jamie Yearout

    Stop spamming!

  • crmomof2

    I am glad that they had the integrity to abide by the decision to stay with Ellen as a spoke person for them.

  • http://twitter.com/JenniferKrumm Jennifer Krumm

    Thank you JCP! I shopped there today and will continue to do so in support of your support of LGBT. (:

  • Mama2Jude1112

    Thank you, JCP! I’m so glad they stood behind Ellen

  • Shelby

    Good for JC Penny. I am glad they stood their ground against these ignorant nut jobs. Whoever these “million moms” are they are raising their children to be bigots as well. I would support Ellen over any of them any day of the week!

  • http://profiles.google.com/payton323 Payton Chacalos

    Loser!

  • stark

    thank you jcpenny for making a sound decision. love you ellen!!

  • ann

    Bravo, they will get more business now than if they pleased those dorks. I don’t recall any flack about her representing cover girl. Did they just wake up with their tails twisted or what.

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  • http://www.facebook.com/RTCastleberry R.T. Castleberry

    Excellent! That just about makes us for JCP’s bloody awful “screamer” commercials last month. Whoever dreamed those up should be condemned to 90 days in a locked room listening to them 24/7.

  • Krissie

    Good, now I can use my giftcard that I got for my birthday last year.

  • Anonymous

    That’s great. How could it be “poor business”? Everyone loves Ellen and maybe they need to take a look at themselves if they are so conservative that they could never buy products endorse by someone gay.

  • Blackblackcoal

    Groups like Million of Moms get too big and try pushing people around will not be taken seriously, they are the bullies they proclaim to stand against. Hypocritical don’t you think???

  • smartchick

    Bravo JC Penney! I will shop there as often as possible!

  • http://twitter.com/Tinker_bell74 Irene Bogan

    I applaud JC Penney for not letting this hypocritical group of people bully them. I can not believe how much time they have on their hands to complain about almost every show on the television.

  • Rcl260

    I’m done shopping at JC Penny

  • Johnsondeborah82

    I have always shopped at jcp. and will continue though I am pleased to say Good for you jcp for taking a stand against the bullies that hide behind computer screens. I applaud the strength and courage it takes to push back. Oh and I am an avid fan of Ellen.

  • Robynpittillo

    Ellen is the best choice for a family oriented spokesperson. I love Ellen and everything she supports.

  • Standane

    Glad that JC Penney did not give in to these small minded hate mongers. I have not shopped at JC Penney for years…..but will be heading in to make some purchases often, from now on.

  • barb

    JCP my hats off to you, Ellen is a wonderful person we need more people like her. I think JCP has become my favorite store

  • Laandbj

    Thank you JCPENNY. You have me and my mothers business and anyone else I can tell to support you!

  • Ron

    I have been a consistent shopper at JC Penny for years, No more! Will shop elsewhere. I will encourage my family and friends to do likewise.

  • Lindaanno66

    Well done JC Penney! I applaud your company for the stand you are making. These people are ignorant and small minded. I wish one of them had a gay child and then they would realize how unbelievable cruel they are being.

  • Lindaanno66

    It’s ridiculous that people can be so closed-minded, but I’m really glad to hear JC Penney is supporting Ellen!

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