Gossip Cop Corrects Media’s Box Office Mistake

Box Office Box Office Mojo Exhibitor Relations Green Zone Remember Me Remember Me box office She's Out of My League

2:34 pm, March 14th, 2010

BOX OFFICE

We already reported on the weekend box office today, but there’s a glaring mistake that other media accounts made that needs to be addressed.

Alice in Wonderland, of course, dominated the weekend again, making it the clear #1. It’s been a remarkable two weeks for the Johnny Depp 3D extravaganza.

Green Zone, She’s Out of My League, and Remember Me are bundled rather tightly in second, third, and fourth place.

BUT… there’s a discrepancy worth noting.

Exhibitor Relations Co., the company where many mainstream outlets get their weekend figures, says Remember Me debuted on 3,587 screens.

Not so.

As Box Office Mojo reports, Remember Me hit 2,212 screens this weekend.

Gossip Cop confirmed with a studio source that Mojo is right.

So while the dollar estimates – Green Zone ($14.5M), She’s Out of My League ($9.6M), Remember Me ($8.3M) – will probably be (mostly) on target when the actual numbers come out, the often cited per-screen average measure of performance changes quite a bit.

This is noteworthy because Remember Me is actually doing better per theater than She’s Out of My League.

Exhibitor Relations Co. says…

Green Zone $4,840 per screen

She’s… League $3,248 per screen

Remember Me $2,309 per screen  (incorrect)

Box Office Mojo:

Green Zone $4,840 per screen

Remember Me $3,752 per screen (correct)

She’s… League $3,248 per screen

As weekend box office roundups begin to circulate, keep the correct theater count in mind.

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