FKA Twigs Nike Campaign: Watch ‘Trust In Me’ Music Video
FKA Twigs is collaborating with Nike as the Creative Director of NikeWomen’s new Spring Zonal Strength Tights campaign. To promote the line, the singer has released a Nike-inspired music video for her new song, “Trust in Me.” Watch it below!
The singer tweeted the video on Wednesday, along with the caption, “do you believe in more? a magical campaign for @nikewomen creative directed by myself.” The avant-garde video features Twigs showing off her stylized dance moves alongside many professional athletes, including Olympic fencer Miles Chamley Watson, karate pro Jay Kirton, and dancer Saskia Horton. The footage also includes many of the athletes rocking clothing from the fashion line, including leggings, tights, spandex and more workout gear.
Twigs released a statement explaining the creative process behind the video, saying, “I made the song in the campaign film, ‘Trust In Me,’ before I got approached about this project. I realized it would be perfect, because the lyrics say, ‘Put your trust in me.’ In a way, we’re asking people to look at me and the other amazing athletes in the video and trust the way we are.” The singer added, “We’ve worked hard to perfect our crafts and create our own destinies, and we’re feeling good in our bodies.” Watch below the Nike-inspired music video for FKA Twigs’ “Trust in Me.”