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Emma Watson is New Face of Lancome

Truth rating: 10

By Daniel Gates

(GettyImages.com)

Emma Watson is the new face of Lancôme.

The Harry Potter star revealed the news herself today on Twitter, after dropping a series of riddle-like clues about her “new venture.”

An announcement from the French cosmetics giant made it official.

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” explained the company in a press statement, adding that Watson “brings a fresh spirit” to Lancôme.

As an “ambassadress” for the brand, Watson follows stars including Julia Roberts, Kate Winslet, Penelope Cruz and Anne Hathaway.

Last week, the actress announced she was taking a break from her studies at Brown University.

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