Dakota Fanning Ad Banned for Being Too “Sexually Provocative”

Truth rating: 10
(Juergen Teller)

By Michael Lewittes

(Juergen Teller)

A perfume ad featuring teen star Dakota Fanning has been yanked in England for being too “sexualised.”

Fanning is the face of Marc Jacobs‘ new fragrance Oh, Lola!, which the designer himself has described as “More of a Lolita than a Lola.” And it’s precisely that vibe which has caused the ad (see right) to be banned by Britain’s Advertising Standards Authority (ASA).

After the organization received complaints about Fanning posing with a big bottle between her legs, the ASA had the ad pulled and issued a statement that read: “We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative.”

“We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child,” added the statement.

Coty, which manufactures the perfume, defended the ad, noting it that doesn’t show any “private body parts or sexual activity.” While Coty acknowledged the ad was “provoking, ” it felt the shot with Fanning was “not indecent.” What do YOU think? Is the ad inappropriate, and should have been yanked?

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