Chris Soules Suing FarmersOnly Dating Site
Chris Soules is suing FarmersOnly, an online dating site for farmers, until the cows come home. The former “Bachelor,” who was briefly engaged to Whitney Bischoff, alleges in his lawsuit that the website used his “persona” without his authorization in ad, and now he’s ready to plough the dating service in court.
There’s one hitch for Soules, who remains unhitched. Not once in the online commercial did FarmersOnly use Soules’ name or likeness. It did, however, note that a farmer who was on a TV show needed help finding love and would have if he had used FarmersOnly. The one-time “Bachelor” claims in his court papers filed in L.A. Superior Court that the TV show mention, as well as the ad’s use of a silhouetted cowboy in front of the Hollywood sign, clearly refer to him and misappropriate his right of publicity because he’s “one of the most famous celebrities in the United States.”
Soules believes he’s the “lonely man” depicted in the ad, and is seeking profits from the commercial and unspecified damages because the dating site allegedly used his story to attract new members. Gossip Cop has reached out to FarmersOnly and a rep for Soules for comment.
In the ad at dispute, there’s a ditty that goes, “You don’t have to be lonely at FarmersOnly.com,” with a tagline about how “city folks just don’t get it.” But as far as Gossip Cop has heard, unlike Soules, Bischoff, who lives in the Windy City of Chicago, is not suing the site that launched in 2005 and now boasts that it has 2 million members.
According to the site, FarmersOnly is “the place for farmers and ranchers to meet like-minded people,” but adds that one need not only be a farmer to use the dating service. FarmersOnly is simply for “good old fashioned, down-to-earth people who live in small towns and rural areas,” notes the website, which makes no mention on whether or not it’s also effective for reality stars.