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Bryce Dallas Howard is First Celebrity Endorser for Kate Spade

Truth rating: 10

(Kate Spade)

Bryce Dallas Howard will be the first celebrity ever featured in Kate Spade advertisements.

“The Kate Spade offer came up and I kind of lost my mind. There’s something about that brand that, from a young age, I really, really, really connected with. It was always the thing I wanted for Christmas… since I was 15 or 16,” Howard told WWD.

The Twilight Saga actress added, “It represents a lifestyle that I always really loved.”

Howard can be seen in a series of neon-colored ads that have her on a bike, on roller skates, and screaming into a bullhorn (see right).

What do you think of Howard’s ad for Kate Spade?

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