Blake Lively Launches Preserve: Read Her Letter Explaining New Lifestyle Website

Truth rating: 10
Blake Lively Preserve

By Daniel Gates

Blake Lively Preserve

(Getty Images)

Blake Lively has launched Preserve, her new lifestyle website. The actress, who knows she could get backlash for the venture, explains what to expect in her introductory Letter From The Editor.

“Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey,” says the former “Gossip Girl” star. “I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat.”

Lively adds, “I am hungry, though… and not just for enchiladas. I’m hungry for experience.” Hungry for what, exactly? Well, Preserve features artisans (like bespoke hat shop proprietor Orlando Palacios), think pieces (like one suggesting an ice cream sundae “is a message from the subconscious, a stratified glimpse into a man’s desire hierarchy”), features on style and home design, shopping options, and more. Where does Lively come in?

She writes:

I’m comfortable with the knowledge that I’m not a teacher, but rather, a student. I don’t do any one thing perfectly. I do a lot of things, though. Some well, some poorly.

I’ve been fortunate enough to travel. I’ve been all over the world and all over this country. I’ve walked, listened, and gathered my way through countless incarnations of “Main Street, USA.” There’s so much life teeming in every pocket of this country. There are people creating magic with their bare hands. Creating things that land at the amazing intersection between art and function.

I’ve found that when approached with a curious spirit, people are kind. They’re generous, they answer – if asked. They’ll often open their doors and hearts and let you in. Because people with wisdom have stories to tell, and want them heard.

Everyone has a story to tell.

This idea is the cornerstone of Preserve.

Lively goes on to say that Preserve will collect “people, stories, essays, videos, and goods that hopefully inspire your home, your style, and your tongue. There’s expensive stuff. Inexpensive stuff. And everything in between. But their value, that’s up to you.”

She writes:

The function of Preserve is part magazine, part e-commerce hub, part philanthropic endeavor and -above all- a place to showcase the power of imagination, ingenuity, quality, and (simply put) people.

Preserve is a creative space. An indulgent space. A space for pleasure and fun. But also a space for knowledge. A space that honors both tradition and innovation—a space that honors the future, while having a love affair with the past…

In essence, what we’re really doing at Preserve isn’t making jam, but creating a space in which we attempt to preserve elements of what makes life beautiful to us.

Most of that, though, can’t be bought or sold. We can’t bring it to you or take it away from you. What we can do is talk about it, document it, and preserve it by sharing our connection with the people and moments that hold life’s real value.

As for how we operate, we haven’t looked at Preserve as a new website, but rather as a new avenue. A sort of greatest hits of “Main Street, USA.” While the whole world races to keep up with technology, we may tighten our laces and join the race, but our end goal is to preserve what’s already there.

A pretty lofty goal, a pretty lofty statement—but one with a group of determined hearts behind it.

As I wrap up, I have to recognize who Preserve really is now, before we’ve met you. “Preserve” isn’t me. It’s a handful of the most dedicated, soulful, wise, patient people I’ve ever had the honor of working alongside. People who’ve filled the pages of this site with a force of passion, talent and integrity. I’m grateful for our countless late nights building a home out of pixels, light, and imagination.

We have a true team at Preserve, one that I acknowledge and thank my lucky stars for far more often than I tell them (they’ve saved my tail!). I won’t push you into severe eye roll motion by calling our team a family. However, I will say that although we may be tightly knit, there will be no one more influential to the direction of Preserve than you.

We’ve created this space to multiply our experiences. So, isn’t just the U.S. It’s all of us.

We’re insignificant now. Our impact is just a small imprint. But our dreams are great.

Hoping you take this trip with us.

(Or at least lie and tell others it was awesome…)

With excitement and sincerity,


So… are you excited to delve into Preserve?

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