VIDEO: New Anti-Smoking PSA SHAMES Celebs Like Rob Pattinson, Kristen Stewart
A new anti-tobacco PSA shames celebrity smokers for giving free publicity to the toxic industry. The video, created by The Legacy Foundation’s Truth initiative, shows more than a dozen stars lighting up in public, inadvertently giving “big tobacco tons of free marketing.”
Robert Pattinson, Kristen Stewart, Chris Brown, Orlando Bloom, Rihanna and Lady Gaga are among the celebs deemed an “unpaid tobacco spokesperson.” “They’re the new face of big tobacco, and they don’t even know it,” says the PSA.
The clip premiered on Sunday and aired during the star-studded MTV Video Music Awards.
Truth says it created the PSA to support its new “Finish It” campaign, which seeks to squash smoking among teens once and for all. The organization argues that celebrities are giving the tobacco industry free advertising, and sending the message to kids that smoking is cool.
We can’t imagine any of the stars called out in the ad would appreciate being included. Some critics have pointed out that in some cases, the images used are actually years old. Others have questioned whether it’s fair to ridicule the celebs for what they do in their own free time, noting that they didn’t step outside that day seeking to be a role model. The paparazzi, as intrusive as ever, just so happened to take their picture.
Check out the video below, and tell us what you think.