Alec Baldwin Defends Kendall Jenner After Pepsi Commercial Backlash

Truth rating: 10
Alec Baldwin Kendall Jenner Pepsi Commercial

By Andrew Shuster

Alec Baldwin Kendall Jenner Pepsi Commercial

(Getty Images)

Alec Baldwin is defending Kendall Jenner amid the backlash she’s receiving for her controversial Pepsi commercial, which was accused of trivializing the Black Lives Matter movement and police brutality. On Thursday, the actor tweeted several messages of support for the model, who he felt is simply “young” and “inexperienced” and in an “awful business.”

As Gossip Cop reported, Jenner’s Pepsi commercial was hit with a wave of criticism on social media when it aired earlier this month, with many people saying the soda company was appropriating imagery from important protests to sell its product. The ad featured Jenner ditching a photo shoot to join a group of young people in a peaceful march, and ends with her handing a can of Pepsi to a police officer, who sips the drink and smiles as the protesters erupt into cheers and high-fives.

Many activists maintained that the spot undermined the resistance movement and drastically downplayed the dangers often faced in such environments. Pepsi later apologized and removed the ad. Seeing as she served as the face of the commercial, Jenner was widely slammed for agreeing to appear in the ill-conceived promo. In fact, even “SNL” mocked Jenner’s Pepsi commercial. Now, Baldwin has taken to Twitter to insist the model isn’t at fault.

“Don’t blame @KendallJenner for that spot,” the actor began. “Kendall is still a very young, inexperienced woman in an awful business. Blame her management.” Baldwin added, “I remember when my daughter Ireland and Kendall were little kids in school. I think it’s unfair to rake these younger ppl over the coals.” He continued, “The US is such a sadistically shame-based, blame-centered culture.”

One of Baldwin’s followers, however, disagreed with his sentiment, writing, “So, at what age should @KendallJenner be responsible for herself?” The actor responded, “Id give her a bit more time 2 develop courage/ability 2 make her own, better decisions. U obviously know f*** all about show biz.” And when another user told the actor, “your daughter isn’t out here being paid to trivialize a meaningful social movement,” Baldwin shot back, “You are ignorant and insensitive.”

As Gossip Cop reported, “The View” featured a segment last week with the hosts similarly debating whether Jenner should be held responsible for the Pepsi commercial.

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