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“The Situation” Demands Abercrombie & Fitch Stop Exploiting Him

1:16 pm, September 10th, 2011

(GettyImages.com)

The Situation (Mike Sorrentino) has launched a legal assault on Abercrombie & Fitch, with the “Jersey Shore” star claiming the clothes company is profiting off his name without permission.

Last month, A&F reportedly offered The Situation a “substantial payment” to stop wearing the brand, citing concerns over “significant damage” to the clothing’s image.

Now, Sitch is fighting back, insisting that Abercrombie stop selling shirts inspired by his name and slogans, including garments that read “The Fitchuation” and “GTL Fitch” (“GTL” being the well-known “Jersey Shore” abbreviation for “Gym Tan Laundry.”)

Lawyers for the fab-abbed personality have sent Abercrombie a cease-and-desist letter demanding that the shirts be pulled from shelves, and alleging that they infringe on The Situation’s legal copyright.

The “Jersey Shore” star’s camp argues that he should be paid for the permission violation, and also charges that the supposed August offer to stop wearing the brand was nothing more than a publicity stunt designed to exploit him even more.

Do you think Abercrombie should be allowed to sell Sitch shirts?

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  • http://twitter.com/FamousZee MissZee

    did he have these words patten or whatever its called?…until then, i’m pretty sure, it’s fair game

  • http://www.facebook.com/laquitathodge Laquita T. Hodge

    That’s what I was wondering. If he hasn’t had these words copy written then they’re fair game and he has no case. Just because you always say something, it doesn’t mean you now own them & no one else can use them.

  • Anonymous

    So does that mean every time I use the word “situation” in a sentence, I have to pay him? LOL what a douche.

  • http://twitter.com/ProAbsentMinded ProAbsentMinded

    He does have some legal validity in this case. Copyright isn’t as specific as you think. These slogas that Abercombie are using have been said by the Situation and recorded in a fixed medium. Therefore, they are copyrighted. Abercombie does need his permission to use them as well as any variation on it. Just saying… a little enlightenment for you.

  • Sindee

    Disagree…Im sure people have been saying those words before this idiot came along. Hes just butt hurt cus they told him to stop embarassing them hahaha

  • fishyone

    What is wrong with his body? Something looks really weird.

  • me

    It’s called steroids.

  • Steveo

    I think he’s a knob but if they don’t want him wearing their brand they shouldn’t use his slogans

  • D. Martin

    Um…okay. I’ve never watched Jersey Shore but I’m pretty sure that this guy – whoever he is – heard that phrase somewhere and he is now using it. Also, is this guys only claim to fame is a reality show and showing his stomach all the time?

  • http://twitter.com/FamousZee MissZee

    i was saying “SITUATION” before he ever became famous

  • http://twitter.com/ProAbsentMinded ProAbsentMinded

    For things to be copyrighted, they need to display some creativity. When authors write books, they use words, phrases and such that have been said long before these authors decided to record them in the form of a book. Why do they get to copyright their stuff? Because they use the words/phrases in a creative way. They show some originality. The same can be said of The Situation. He created a brand. The Situation-type products wouldn’t be valuable had he not made it popular. Abercrombie is using the brand he created, therefore he deserves compensation. Read some, okay? It’s okay to be a nerd. Nerd’s are the new gangsta.

  • Brenda Kwang

    The Situation is a zit that should be popped.
    But A & F is a virus that cannot be stopped.
    I loathe that show, Jersey Shore.
    But I loathe A & F so much more.

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